Velo Heritage
Elevating Tradition, Embracing Nature
To celebrate its Swedish roots, VELO created the Heritage series, intertwining the brand’s identity with the essence of Swedish nature and tradition. The limited edition Frozen Cloudberry flavour became the focal point of this narrative — a tribute to the landscapes, sounds, and culture of Sweden.
"Swedish Soundscapes for a Sensory Escape."
As part of the Heritage series, VELO sought to immerse consumers in the enchanting world of Swedish culture and nature. Through connected packaging, the brand aimed to deepen the storytelling around its limited edition Frozen Cloudberry flavours.
Upon scanning a SKU-specific QR code on the Heritage Limited Edition Product, consumers embarked on a digital journey through the captivating landscapes and cultural nuances of Sweden. This digital experience served as a portal to explore the brand's entanglement with Swedish heritage.
The journey unfolded through a series of ASMR experiences, transporting users to iconic Swedish locales. From the tranquil Swedish Archipelagos to the to the shimmering Northern Lights, each immersive encounter contributed to a broader narrative surrounding the Frozen Cloudberry edition flavours.
Portkey
The creative process focused on crafting an audio landscape that harmonised with the visual narrative of the digital journey.
Drawing inspiration from the serenity of Swedish nature, the sound design was built around delicate textures and natural rhythms, creating a sense of stillness and immersion. Each composition was tailored to evoke the atmosphere of a specific scene, enhancing the emotional depth of the storytelling.
The result was a multisensory experience that elevated the brand’s Heritage series.
Approach
The connected experience received strong positive feedback for its poetic and innovative approach to storytelling.
It reinforced VELO’s connection to its roots while broadening its emotional reach with consumers who value craftsmanship and cultural context.
By merging sensory design and digital storytelling, VELO strengthened its identity as a brand that elevates tradition through innovation.
Projects and results are presented for illustrative purposes. Information is based on public sources and project reports.
Images adapted from public materials. © respective brands.
Impact
