Jameson Connects
Elevating Moments with Contextual Intelligence
As the beating heart of Jameson's online presence, Connects captures the essence of every moment, making each sip extraordinary.
"Elevate every occasion with personalised experiences."
More than just a platform, Jameson Connects is a vibrant space built for LADS — Lovers and Drinkers of Jameson.
It immerses them in the Jameson world while offering valuable insights that help the brand stay close to its community.
Each bottle becomes a smart touchpoint. Using contextual intelligence, the experience adapts to the user’s moment — suggesting cocktails, playlists, or content that fits their situation.
Instead of linking content to occasions, the system focuses on moods. A simple slider lets users choose their vibe, from chill to lively, keeping the experience relevant and personal every time.
Mini App
When a leap year meant losing a Saturday St. Patrick’s Day, Jameson turned it into an opportunity to celebrate differently.
As part of a 360° campaign featuring a comedy series starring SNL cast members, the brand introduced St. Patrick’s Eve — a new tradition that extended the celebration and the humour over an entire month.
The digital experience invited users to create personalised inflatable invites filled with names, confetti, and stickers to kick off the countdown. Each invite revealed a playful preview with the recipient’s name in balloon letters, setting the tone for a light-hearted, shareable experience.
Once opened, the interactive invite connected directly to the user’s calendar, turning a simple reminder into a joyful digital ritual — perfectly aligned with Jameson’s social energy and sense of togetherness.
St. Patrick's Special!
The client's enthusiasm for a connected campaign that tailored experiences based on time and location underscored its success.
The work helped Jameson evolve into a more connected and participatory brand — one that celebrates community with energy, humour, and spontaneity.
By blending digital interaction with real-world moments, the projects strengthened Jameson’s role as a catalyst for shared experiences and collective joy.
Projects and results are presented for illustrative purposes. Information is based on public sources and project reports.
Images adapted from public materials. © respective brands.
Impact
