Jameson Connects
Elevating Moments with Contextual Intelligence
As the beating heart of Jameson's online presence, Connects captures the essence of every moment, making each sip extraordinary. From epic rewards to personalised St. Patrick's Day celebrations, dive into a world where Jameson comes alive in every mood and occasion."
"Elevate every occasion with personalized experiences."
More than just a platform, it's a vibrant space meticulously crafted for LADS (Lovers and Drinkers of Jameson). This consumer-centric hub not only immerses them in the Jameson universe but also serves as a data-rich arena, providing actionable insights for a symbiotic relationship with consumers.
Contextual Intelligence Unleashed: Every bottle of Jameson is unique, just like its diverse community of LADS. Jameson Connects harnesses contextual intelligence to respond to each consumer's distinct situation, offering up context-specific content that enhances their moment of consumption. Whether it's crafting the perfect cocktail, curating playlists, or delivering other engaging content, Jameson Connects becomes the ultimate scene setter.
Moods Over Occasions: In a stroke of conceptual brilliance, the project pivoted from tying content to specific occasions to aligning it with specific moods. Recognising that pre-drinks, picnics, or house parties vary widely in energy and atmosphere, the introduction of a research slider bar from chill to lively became the game-changer. This innovative approach ensures that the experience remains relevant across an infinite spectrum of situations, resonating with users on a deeply personal level.
The Experience
Steering away from the disappointment of losing a Saturday St. Patrick's Day because of leap-year, Jameson introduced St. Patrick's Eve – a lively month-long celebration that redefined the joy of togetherness.
Users crafted personalised inflatable invites for a countdown to St. Patrick's Eve, featuring unique names, confetti, stickers, and more. The invites offered a sneak peek with the recipient's name in inflatable balloons, creating a compelling call to action.
Clicking through revealed the full interactive inflatable invite, setting the stage for an immersive experience. Seamless calendar integration ensured users never missed a moment, with automatic reminders on St. Patrick's Eve.
I advocated for innovative features like tailored previews, making the invites more intriguing and shareable. My focus was on turning the countdown into a rewarding experience for LADS.
St. Patrick's Special!
The client's enthusiasm for a connected campaign that tailored experiences based on time and location underscored its success.
The ecosystem of doors proved not just a visual delight but a strategic move, with consumers associating the brand with positive experiences. The campaign achieved widespread recognition, with users actively seeking and engaging with red doors, fostering a unique and lasting connection between Madri and its audience. The quest for the doors became a journey of discovery, amplifying Madri's presence and making it a memorable part of consumers' experiences.
Impact
