Levi's
Shaping the Future of Retail Experience
Levi’s continues to redefine retail through immersive, connected, and sustainable experiences that bring its denim heritage to life. Each project reimagines how customers interact with the brand.
"Where Denim Tradition Meets Technological Innovation."
To celebrate the 149th anniversary of the 501 jeans, Levi’s flagship store became an immersive time capsule.
Visitors first entered a circular space filled with influencer stories, each sharing their own relationship with the iconic 501 — a contemporary celebration of identity and self-expression.
At the centre stood a large red button marked “Do not press.” Those who dared to push it were instantly transported into a psychedelic journey through the 1960s. The carousel of screens began to spin, projection mapping transformed the space into a kaleidoscopic denim universe, and the Crazy Leg collection took centre stage.
The installation fused rebellion, heritage, and playfulness, turning Levi’s history into a collective, time-bending experience.
Time-Traveling
The Lot 1 Digital Master Tailor Table brought Levi’s made-to-measure craftsmanship to life through a tactile digital interface.
Customers could explore cuts, denim types, washes, and finishes, mirroring the intimacy of a tailor appointment in a playful, interactive format.
The table transformed the retail floor into a digital atelier, highlighting Levi’s dedication to personalisation and craftsmanship.
Lot-1 Digital Master Tailor Table
To gamify customer rewards, Levi’s introduced a connected arcade machine that merged nostalgia with innovation.
Shoppers scanned QR code tokens from their purchases to play a digital claw game and unlock rewards through the Levi’s Red Tab app.
The installation combined physical and digital play, enhancing loyalty sign-ups and infusing retail with a sense of fun and discovery.
Gift with Purchase Arcade Machine
Donation Wall
As part of Levi’s sustainability commitment, the Donation Wall encouraged customers to recycle old denim in exchange for in-store credit.
Each unit, connected to the Levi’s 24/7 app, visualised the recycling process through rich animations and rewarded participants with 501 loyalty coins.
The installation turned recycling into a creative and meaningful ritual, reinforcing Levi’s position as a pioneer in circular retail.
Projects and results are presented for illustrative purposes. Information is based on public sources and project reports.
Images adapted from public materials. © respective brands.
