Patrick McDowell
Turning a Digital Product Passport into a Storytelling Platform
For his latest collection The Lancashire Rose, Patrick McDowell partnered with Certilogo to reimagine the product passport as more than a technical feature. Together, we transformed it into an immersive journey through heritage, memory, and imagination — inviting each wearer to connect emotionally with the garment.
“A garment becomes both a product and a passage.”
Certilogo is known for creating connected product experiences and digital product passports that verify authenticity, trace provenance, and provide access to care and circular services.
For The Lancashire Rose, Patrick McDowell’s collection inspired by his grandmother, this tool was reimagined as a gateway to the story behind the clothes.
The experience was designed as a Mini App, a mobile interface accessible instantly by scanning the garment, with no download required.
Users entered a scroll-based journey through Patrick’s world — his memories, his creative process, and his Northern roots.
After the journey, the digital passport revealed the garment’s functional details such as provenance, materials, and repair options, and added a digital stamp once ownership was claimed.
This first version laid the groundwork for a new way to connect storytelling and authentication in fashion.
Connected Fashion
Approach
Alongside Certilogo, we ensured the connected garment experience was not only intuitive, secure, and ready for real-world use — but truly engaging.
We wanted users to move through Patrick’s world as if walking inside a series of living paintings, each one flowing naturally into the next — like thought itself.
The goal wasn’t to recreate reality, but to build something that felt like a dream: detailed, textured, yet slightly distant. Developed through conversations, sketches, tests, and shared intuition, each scene was drawn to define rhythm, light, and emotion.
We then collaborated with 3D artist Mo to bring the vision to life — designing textures, camera moves, and transitions with precision to make the world feel soft and poetic.
Impact
The experience redefined how a digital product passport can feel — turning a simple verification moment into an emotional brand encounter.
Every guest at the show received a physical passport inspired by Patrick’s grandmother’s documents, linking directly to the demo version of the experience.
It made the story tangible, something people could hold, scan, and explore.
The response was immediate and enthusiastic — proof that technology can extend emotion instead of flattening it.
Projects and results are presented for illustrative purposes. Information is based on public sources and project reports.
Images adapted from public materials. © respective brands.
