AZ Factory
Elevating Luxury Loyalty in the Connected Age
In the convergence of luxury, loyalty, and innovation, AZ Factory's Alber & Amigos program emerges as a beacon of distinction. At its core, this program redefines the essence of luxury loyalty, seamlessly blending technology, fashion, and community in a distinctive connected experience, guided by the visionary Alber Elbaz.
"Elevating the luxury loyalty experience, Alber & Amigos transcends boundaries, uniting fashion, technology, and community."
AZ Factory's Alber & Amigos program ushers fashion loyalty into the connected age, where NFC-enabled garments become portals to an interactive wardrobe, guided by the animated emoji persona of Alber Elbaz.
Upon tapping their garment, users are greeted by Alber Elbaz's video message, setting the stage for a unique journey. The interactive wardrobe becomes a canvas for sharing insights, style tips, and exclusive content. Users immerse themselves in a community-driven space, sharing favorite looks, inspiring others, and gaining rewards for their engagement.
Exclusive behind-the-scenes glimpses and dynamic content tailored to different audiences enrich the experience, creating a symbiotic relationship between AZ Factory and its community. Alber & Amigos becomes a digital haven where luxury, style, and technology converge seamlessly
The Experience
Within the Alber & Amigos program, my role unfolded as a journey of conceptualisation, strategy, and heartfelt dedication
My contributions spanned the conceptualisation of the connected garment, emphasising user-generated content. I took charge of designing a reward system, crafting innovative communication strategies, and even directed a video spot in collaboration with the brand team. In the face of the unfortunate passing of Alber Elbaz during the pandemic, I pivoted to aid the brand in creating a tribute collection, incorporating NFT drawings of Alber accessible through the garment. This journey was marked not by self-celebration but by a dedicated commitment to innovation and a respectful homage to a visionary leader.
My Role
Tapping into over 100 countries, the program achieved a remarkable 20% engagement rate, with users spending an average of 4 minutes and 32 seconds in the immersive loyalty experience. Press coverage in renowned publications like Vogue and WWD further attests to the program's impact, solidifying its position as a pioneering force in the intersection of luxury, loyalty, and connectivity.
Impact
