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Patrick McDowell

Crafting Narratives in Fashion

Meet Patrick McDowell, a visionary London-based designer reshaping the fashion landscape. With roots in Liverpool, McDowell crafts stories through his unique blend of sustainability, humor, and historical inspiration. Our collaboration started as a shared passion for pushing boundaries and exploring unconventional narratives.

"Where Threads Weave Tales: Navigating Fashion's Unconventional Terrain with Patrick McDowell."

Stepped into a creative journey guided by hero characters—a playful penguin and a fierce tiger—each representing a unique product line. Accessible through QR codes, the digital experience unfolded as a celebration of the Art of SSAM - Korean and Japanese word for "wrap." .

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This initiative complemented Dr. Jart's dedication to eco-friendly packaging. Users engaged in a vibrant exploration of the scarfs' artwork, delving into the cultural richness of Korean heritage. The experience not only brought the scarfs' designs to life but also provided inspiration on how to creatively wrap and repurpose them. This imaginative journey supported Dr. Jart's sustainability mission, intertwining digital artistry with eco-conscious practices.

Reimagining
the Tapestry of Faith

Guided by a passion for blending creativity with eco-consciousness, my involvement in the Art of SSAM project was focused on shaping the digital narrative.


In the role of crafting the project, I pitched an idea to the client that aimed to breathe life into scarfs, giving them an extended purpose and inspiring users to embrace sustainability. I storyboarded the captivating tales of the penguin and tiger characters, providing a structured backbone to the entire journey. Taking charge of content curation, I ordered and edited materials, ensuring they aligned with the precise guidelines set for Dr. Jart's unique initiative.

My Role

The success of the Art of SSAM extended beyond engagement metrics, creating a ripple effect in Dr. Jart's sustainability initiatives.

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With a notable percentage of users actively participating in the digital experience, the project celebrated the vibrancy of Korean heritage and contributed to Dr. Jart's sustainability goals. The impact resonated with users, fostering a deeper connection between consumers and the brand's eco-conscious efforts.

Data and Impact

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